Uber Eats - Anything But Babies
Problem: Too many people out there still don't know that Uber Eats delivers more than just food. What if they pranked the world into thinking they started offering the ultimate delivery?
Insight: Babies get delivered, technically speaking.
Idea: Trick the world into believing Uber Eats has sponsored a real life labor & delivery unit.


Set props used during "labor & delivery unit" shoot

Uber Eats's message to the world to clear things up:

Art Direction: SAIGE ZERVOS & ME

Copywriting: SAIGE ZERVOS & ME

Video Editing: ME

black logo of AWGE

I’ve been labeled a picky eater since before I could even eat solid foods. I don’t like tomato, lettuce, or onion on my burgers. But I do love tomato sauce on my pasta, lettuce in Caesar salads (and only in caesar salads). I hate cucumbers, but I love pickles, as long as they’re not on a sandwich.

When my eating habits come up in conversation, I don’t say I’m a picky eater. I say I like specific things, in specific ways, in specific situations, and at specific times. Most importantly I know what I like, I am peculiar about details because I have my own ideas about how certain things are best consumed.
I think this is a decent way to explain my approach to art direction. I am obsessed with details that may seem small or unimportant to many.