We kick things off with a vague PR release on MARS INC.'s website

Things got explained a bit better after we renamed the Andrew Wiles building on Oxford's campus

As the study began, we updated all "Two is More Than One" ads to better reflect the situation

After 6 weeks, the study got published in
American Mathematical Monthly

After getting cold hard proof, we updated our ads again

And for our final trick, we had Andrew Wiles give a lecture on how he proved this impossible question