Plan B is falling out of favor with Gen Z. The pills are overpriced, and their marketing is out of touch.
Let's kill two birds with one stone.
Let's kill two birds with one stone.
With help from Claude Code, we turned Nintendo's 1984 classic Duck Hunt into a Plan B ad. Just for the record, the storks get poofed into oblivion, not shot.
Promocodes are earned based on gameplay, and expire within 72 hours of a player's first game
We created animations frame by frame to make sure they looked right, then fed them to Claude
We made shelf wobblers to get people to play
And social posts too !
CREDITS:
ART DIRECTION:
Saul Birmaher
COPYWRITING:
Saul Birmaher
CODING:
Claude Code
ART DIRECTION:
Saul Birmaher
COPYWRITING:
Saul Birmaher
CODING:
Claude Code