We created a way to hack into latino owned vehicles in Miami and encourage safe driving

Waze uses phone sensors to track driving. Speeding or braking hard will summon Abuela to put you in your place.

Extended periods of good driving are rewarded with points!

Customizable abuela icons indicate partner restaurants where drivers can redeem points

Several icon options so drivers can choose an abuela that looks like theirs. They can even upload their abuela's voice!

We rolled out targeted social media ads for Miami drivers